Social Media and Integrated Marketing Communication: A Rhetorical Approach (2013)

English | 2013 | ISBN: 0739171135 | ISBN-13: 9780739171134 | 134 pages | EPUB | 0,33 MB

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective.

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Everything's an Argument with Readings (Sixth Edition) (2013)

English | 2013 | ISBN: 1457606046, 1457606062 | 988 pages | PDF | 29 MB

This best-selling combination argument text and thematically organized reader shows students how to analyze all kinds of arguments-not just essays and editorials, but clothes, smartphone apps, ads, and Web site designs-and then how to use what they learn to write their own effective arguments.

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Human Communication in Society (3rd Edition) (2012)

Jess K. Alberts, Thomas K Nakayama, "Human Communication in Society (3rd Edition)"
2012 | ISBN-10: 0205029388 | 480 pages | PDF | 20 MB

Updated in its 3rd edition, Human Communication in Society is the only text to explore the interplay between the individual and society and its impact on communication. By understanding how the tensions among individual forces, societal forces, cultures, and contexts shape communication and meaning, readers become more ethical and effective communicators. Alberts, Nakayama, and Martin wrote Human Communication in Society to bring a comprehensive, balanced view to the study of human communication.

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