Social Media and Integrated Marketing Communication: A Rhetorical Approach (2013)

English | 2013 | ISBN: 0739171135 | ISBN-13: 9780739171134 | 134 pages | EPUB | 0,33 MB

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective.

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