The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies (2013)

ISBN: 1118138279 | 2013 | EPUB | 194 pages | 4 MB

Scientific marketing research delivers proven marketing tactics and tips

The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing.

It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results

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